Giant e-commerce platform Shopify has introduced Apple Business Chat support for use across its worldwide network of 800,000 online merchants, meaning even small firms can now offer this kind of customer interaction. I contactedMichael Perry, Director of Product, Shopify to find out more.
How Shopify is deploying Apple Business Chat
Shopify offers retailers its own app called Shopify Ping. Merchants use this to handle customer communications and to build automated marketing workflows.
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Source: Computer World