BrandPost: UK coffee roaster steps up to compete with larger players thanks to digital transformation

“We’ve had to up our game to serve larger customers—in part by moving to Microsoft 365. We’re now in the same league as larger engineering or roasting firms. And … we’re well placed to compete at this level.”

– Josh Clarke, Head of Coffee, Clifton Coffee Roasters

Britain is famous as a nation of tea drinkers, but in the last 10 years, it’s fallen in love with coffee, too. Brits drink 95 million cups a day, up from 70 million just 10 years ago. Innovative, independent coffee businesses like Clifton Coffee Roasters contribute to this surge in popularity.

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Source: Computer World