Why Apple must turn HomeKit into homeOS

Apple’s mooted decision to develop its own smart home products is an inevitable next step for a company that knows the kind of business growth it achieved with iPhone is unlikely to be repeated.

Chasing growth

Think about it like this: Smartphones have connected the planet:

• There are around 3 billion users in the world today.
• Around a third of which are iPhones.
• Global population sits at c.7.7 billion.

This means that across most of the planet, if you don’t have a smartphone you probably know someone who does.

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