Apple’s Tim Cook has kept his $50b services promises

With TV+ about to hit and lots of love for Apple Arcade, Apple’s services business now seems certain to exceed CEO Tim Cook’s 2017 $50b/year promise.

What did Tim Cook say?

Way back in early 2017 Cook made some pretty aggressive promises around how his company planned to build its services business: “Our goal is to double the size of the services business in the next four years,” he said.

He was announcing the results of the company’s December quarter at the time, in which services generated $7.17 billion.

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