Apple quietly builds the business case for AR

Apple has quietly introduced new AR features that should help the company push adoption of the technologies more into the mainstream, particularly for retailers, animation houses and educators – and you can access these using QuickLook.

What Apple is doing

Apple’s QuickLook supports 3D models that use the USDZ file format the company built in collaboration with Pixar. This works in the apps you use every day, including Safari, Messages, Mail, the Finder and more – so you don’t need an additional app to run AR experiences.

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