Fresh Consumer Intelligence Research Partners (CIRP) data exploring Q2 iPhone sales shows that while 65% of devices sold are 11 series devices, the affordably priced iPhone SE now accounts for 19% of sales on its own.
What might this mean for the mobile enterprise?
What CIRP said:
“Every few years Apple comes out with a new low-priced iPhone, with up-to-date features, to sweep up the customers using the oldest iPhones,” said Mike Levin, CIRP Partner and Co-Founder in a press release.
“iPhone SE seems to have reached this specific segment of long-time iPhone users. Even though operating system switching has diminished in recent years, even more SE buyers came from within the iOS installed base compared to buyers for other iPhone models.
Click here for original story, 6 ways iPhone SE supports Apple upgrade culture
Source: Computer World