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Virtual reality provides a high resolution, cinema-scale viewing experience contained inside a headset. It's an amazing viewing experience—so of course it was only a matter of time until ads started sullying these platforms.
HTC is now welcoming developers to a VR Ad Service Program that will display advertising inside apps downloaded from the company's Viveport app store for the HTC Vive. The new ad service will also take advantage of all that fancy sensor technology inside the VR headsets to detect whether you bothered to watch the ads or turned away.
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