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Apple announced a c.1 percent downturn in iPhone sales this week, but the one question people aren’t yet asking is: If iPhone sales are down just one percentile, how is it looking elsewhere in the smartphone industry, which Trendforce expects will decline by 23 percent in the coming months? Not only this, but what is the future of this category?
Next generation
Apple seems clear that the downturn is in part caused by greater than usual interest in the next edition iPhone. That makes sense – ten years since the company took the concept of smartphones to the mass market it is surely inevitable that consumers and competitors are keen to see what Apple has planned next.
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