BrandPost: What’s Your Strategy to Create a Great Company Culture?

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Much has been made about the potential of “digital transformation” to make companies more competitive, to engage more closely with customers, and to speed everything from decision making to time-to-market. This digital revolution has also impacted employees, and not always in a positive fashion.

Always connected workers often work longer hours, both onsite and off, and the pace and volume of work has steadily increased for many employees. An Ernst & Young (EY) study found that one-third of full-time employees say that managing the work-life balance had become more difficult over the past five years.

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