WWDC: iPad’s big advantage: engagement

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Engagement. That’s a big advantage Apple has with its iPad, and that’s why enterprises should take another look at the platform, particularly in light of claims it will gain a more productive file system in iOS 11.

Flipboard tells it like it is

Flipboard has been monitoring how Apple devices are used on its platform. It has found that people using an iPad spend about 50 percent more time in their apps than they do when using iPhones. They estimate that iPad users spend about 22-minutes in app every single day, in contrast to 15-minutes on an iPhone.

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