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Facebook-owned messaging platform WhatsApp has unveiled plans to develop standalone versions of its mobile app aimed at connecting businesses and their customers more easily.
WhatsApp Business will be free for small businesses, with a paid-for enterprise version targeted at those with a global customer base – an indication of one way Facebook plans to monetize the app, which now has a billion daily users.
In a blog post Tuesday, the company said the proposed enterprise app will allow large organizations including airlines, e-commerce sites, and banks to contact customers with notifications, such as “flight times, delivery confirmations, and other updates”.
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