BrandPost: Demand for Choice Fuels ‘PC Renaissance’

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These days, workers have access to more devices than ever smartphones, tablets, and others. Despite this ever-expanding fleet, the PC remains the backbone of enterprise computing power. Kaitlin Murphy, director of marketing for business clients at Intel, sees the PC as a key driver toward an organization’s productivity and digital transformation.

Q: How significant is equipping an organization’s workforce with updated PCs and laptops to driving the organization’s digital transformation?

A: The PC is at the center of this digital transformation. If you look at what knowledge workers interact with on a daily basis, the number one tool they use—it’s the PC.

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