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Google yesterday announced that it will start blocking ads in its Chrome browser on Feb. 15.
Websites that want to avoid the Chrome hammer can either shed several broad categories of online ads or pay a consortium of advertisers, advertising trade associations and technology companies, including Google, Microsoft and Facebook, to become "certified."
"Starting on February 15, in line with the Coalition's guidelines, Chrome will remove all ads from sites that have a 'failing' status," Google said on its website, referring to the Coalition for Better Ads (CBA), a group that's promised to scour the web of the most annoying advertisements.