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At first I thought Apple would get away with deliberately slowing down its older iPhones when their batteries aged. I mean, when it comes to techno fandom loyalty, you can’t beat hardcore Apple fans. They love their iGadgets. But maybe I was wrong.
As Hyoun Park, CEO of Amalgam Insights, pointed out, “Apple’s sin in this case was in not providing any explanation on the performance slowdown fix until it was basically caught.” Instead, users were forced to find out about the problem themselves and either to “voluntarily void their warranties to replace their batteries on the cheap or to pay Apple’s $79 battery replacement fee to keep the performance that they were used to having.”