Why does Apple want your attention?

In the digital age, attention is everything. One decade since the iPhone, the average adult American now spends almost three hours each day on their smartphone. What does Apple get out of this?

Attention deficit

I discussed smartphone addiction with TechNightOwl recently. This set me off thinking. What does Apple want this attention for? You see, we know Google turns attention into advertising revenue, and we know Facebook turns attention into ads and social conditioning, including the capacity (some might say) of enabling elections to be sold to those with the deepest pockets.

To read this article in full, please click here