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In May of last year Xfinity Mobile entered the wireless marketplace as a competitor. Since that time, everyone is wondering how they are doing. After meeting with them, getting a better understanding of their strategy and seeing their performance, I would say, so far, they are on target. However, their growth strategy is different than you may think.
It’s important to understand the reasons Comcast entered wireless and why they have different goals. They are not taking the same strategy as the top four wireless competitors, namely Verizon Wireless, AT&T Mobility, T-Mobile and Sprint. These four are all competing with each other, trying to win market share in more traditional ways.