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The emerging Cambridge Analytica/Facebook affair, in which people’s personal data was allegedly used for purposes it should not have been used for, shows the danger of surveillance capitalism and the need for a new approach to social networking, and that’s what Apple can provide.
Understand history, but don't repeat it
History shows us that Apple has never succeeded in creating a social network. Ping, launched in 2010, was closed down in 2012 due to lack of interest.