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The future of Google revolves around Assistant. That much is apparent — and the company's ongoing focus on its virtual assistant above everything else (and as a thread connecting everything else) serves as a constant reminder.
The unanswered question, though, has long been how Google will make money off the spoken inquiries so many of us are slinging into Assistant's ears. After all, whether we're talking to our phones or shouting at smart speakers like Google Home — the latter of which are exploding in popularity, by the way, with IDC estimating a whopping 184% growth from 2016 to 2017 — no one wants to hear ads sprinkled in with their answers.