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IBM is jumping into the digital assistant market with its own voice-activated Watson Assistant, an artificial intelligence-based system that takes a different approach than other players in the market by targeting businesses. Unlike Alexa, Google Assistant, Cortana and Siri, Watson Assistant, which was announced last week, is a white-labeled service that – from the user perspective – runs in the background on the IBM Cloud.
There is no Watson Assistant wake-word, such as “OK, Google” “Hey Siri,” or “Alexa.” Nor are there plans for a Watson-branded device to be sold in stores.