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Digital assistants may be all the rage, but just like the iPod was when it launched—compared to the iPhone which it evolved into—they are a pale image of their eventual selves. In addition, they are mostly focused on consumers, while business executives, most of whom lost their secretaries a decade or so back, have the greater need.
Apple’s offering, the HomePod, is even a bad joke in the home…suggesting that even a major player like Apple can’t get this right.
The one big hope, particularly for business is the IBM Watson Assistant. I’d hoped that Apple would extend their partnership with IBM and back end their pathetic product with some true intelligence but, sadly, that was not to be.