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Stop me if you've heard this one: Google has a new plan for fixing its mess of messaging apps and bringing clarity, consistency, and order to an area that's been chaotic for far too long.
As reported in a novel-length story by The Verge last night, Google is "pausing" all work and investments in Allo — the standalone chat service announced with great fanfare in 2016 — and moving the entire Allo team over to Android Messages, the company's current default SMS app for Android devices.