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Android smartphone manufacturers continue their struggle for share in the value-driven market, while Apple’s iPhones 8, 8 Plus and X maintain their position, claims the latest quarterly data from Kantar Worldpanel ComTech.
Apple is big in China
One of the more interesting stats in the report confirms Apple’s momentum in China, where iPhone X is not only Apple’s top performing model but the best-selling model overall. Apple’s share increased strongly to 22.1 percent.
iPhone 8 sales marginally surpassed those of iPhone X in the U.S. as well as the top five European markets in the three months ending March 2018, the report claims – though it concedes the difference in numbers to be “marginal”.