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Let’s face it: The first digital assistants for the home—Amazon Echo and Google Home—often feel like simple Internet portals with thin veneers of humanity to make them feel more warm and fuzzy. But now Mattel is trying to go beyond that with Aristotle, a personality-driven hardware assistant designed just for kids.
Through a partnership with Microsoft (which will lend its Cortana digital assistance technology to the project), the $249 Aristotle straddles the line between a digital nanny for parents and a teaching companion for kids. Though it all might sound a bit hokey, the hardware’s pedigree is sound: Aristotle is the brainchild of of Mattel's nabi team, which use to be known as Fubu, the tablet company that Mattel bought in 2016.
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