AT&T raises unlimited data pricing as carriers push users away from grandfathered plans

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AT&T says that if you like your unlimited data plan, you can keep your unlimited data plan, but it will cost you an extra $5 per month. Just as it did in early 2016, AT&T is raising the price for subscribers still on unlimited data plans, as first reported by DSL Reports. AT&T’s unlimited data plans were originally a tool to encourage people to get an iPhone during the early days of the modern smartphone era.

Starting March 2017, AT&T subscribers with unlimited data plans will have to pay $40 per month instead of $35. AT&T isn’t the only carrier hoping to reduce its roster of grandfathered plan subscribers. Verizon is currently weeding out data hogs that use more than 200GB of wireless data per month.

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