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Smartphone marketing tends to revolve around superlatives — you know, words or phrases that suggest being the most something in all of the land.
The specific quality in question shifts pretty regularly (hey, you've gotta keep it fresh, right?). For a while, way back when, the boasting was all about having the phone with the most processing power. Since then, in no particular order, we've seen phone-makers focus on having the biggest, the smallest, the thinnest, the brightest, the most pixel-packing, and the least-bezel-showing devices. Oh, and don't forget megapixels. For the longest time, having the phone with the most megapixels was about as good as you could get in terms of ad-ready bragging rights.