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Here’s some breaking news for you. Verizon says it will shut down their Go90 offering at the end of July. That’s right. Their attempt to innovate and change the direction of the company and the industry has failed. Let’s take a closer look at why this new service didn’t make it and what Verizon Wireless has coming next for growth going forward.
One main reason for the failure of Go90 is users don’t seem to know anything about it. Think about all the marketing, advertising and PR around this new service. What, you can’t? That’s the point. The average user never heard about Go90 and that’s the kiss of death for any new product or service.
There must be action on the part of the company to inform the marketplace and try to generate a groundswell of growth. With Go90 there was none of that.