Google's grand Assistant transformation is slowly taking shape

Google Assistant is the backbone of almost everything Google does these days — and for good reason. We’ve talked plenty about how we’re in the “post-OS era” and how the common thread throughout most Google products is increasingly Assistant and getting you invested in that next-generation search interface.

So far, though, Assistant has remained mostly that — an interface. A prompt we use to get information and perform tasks. A layer that exists within other Google products. A function, in other words — not its own standalone entity.

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