Once upon a time there was a company with a few weeks left to live in desperate search of leadership and a good idea. That’s the Apple story that got us here:
Change is here
The Apple that gave us the iMac reflected a time when liberal individualism was at its highest point.
In this context, it made sense that a firm led by what was promoted as a pair of tech industry Svengalis (Steve Jobs and Jony Ive) would somehow reflect the zeitgeist and introduce products that defined their age.
Click here for original story, The age of iApple is over
Source: Computer World