How do you easily brand a tech site? Grab a .tech domain extension

The internet might have shrunk the world in terms of communication, but the internet itself is pretty vast. And it’s getting bigger each day. Anybody who’s spent any time in marketing knows that failing to establish a recognizable brand can be a death sentence for many startups, even the ones who aren’t necessarily competing for website clicks. That’s particularly tough when a single Google search can expose how many entrepreneurs are essentially competing for the same big idea.

That’s particularly true for tech entrepreneurs. It’s easy to see why there was such competition among tech firms for a fancy website with a standout domain name in the dawn of the dot-com era. It’s just as easy to see why so many went down in flames just a few months later. The marketplace was too vast then, and it’s only getting bigger.

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