Apple Maps is becoming business critical

Driven by Siri and voice first, local search is becoming increasingly important for business, now Apple is finally preparing to introduce new features inside iOS 14’s Maps app that promises to boost the importance of putting your enterprise on the local map.

Photos and reviews are coming

We’ve learned that iOS 14 contains two key enhancements that raise the bar for Maps:

1. User submitted reviews, including a thumbs up/down button.
2. User submitted images.

The implications for beautiful outdoor locations and places of interest is evident. In theory, you’ll be able to use Apple’s Look Around feature to check how these places look from the high street, and then explore them more deeply by exploring user submitted images.

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