Understanding Zapier, the workflow automation platform for small biz

As more and more work processes become digitized through the use of cloud applications, companies are finding it easier to automate mundane and repetitive tasks. Uploading files, creating calendar events and sending text messages to colleagues may seem trivial in isolation, but they can add up — taking away time and attention from more useful tasks.

“One of the biggest advantages of automation in the workplace is time savings,” said Wade Foster, CEO of workflow automation platform Zapier. The Sunnyvale, CA-based software firm has attracted some 1.8 million paid and free users since its launch in 2011, and claims its tools save users an average of 10 hours a week.

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