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At last year’s I/O conference, Google demonstrated a sneak peak of an exciting new initiative that lets users interact with pieces of an app without needing to go through the whole download process. Called Android Instant Apps, it was designed to streamline the process of installing apps, and now Google is finally ready to let us try it out.
While only available in a “limited test” with just four developers—BuzzFeed, Wish, Periscope, and Viki—Instant Apps could dramatically change the way we interact with apps on our phones. For example, under the current system, if someone sends you a link to an item for sale in the Wish app and you don't have it installed on your phone, you would be first redirected to the Play Store, where you would need to download and install the app, find it on your phone, open it, type in the item, and hit search. With Instant Apps, tapping the link would automatically bring up that page in the app, whether it’s installed on your phone or not. From there you could buy it or save the link to your home screen, all without needing to go through the whole tedious download process.
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