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Amazon is increasing the free shipping limit by a whopping 40% for some customers as it looks to make its operations more cost-effective.
According to some areas of its website (via CNBC), non-Prime customers in certain regions are now being asked to spend $35 in order to get free shipping, up from $25.
The ecommerce platform giant has also increased the cost of its Prime membership at the end of 2022 by as much as 20% for some payment methods, with no revision to its benefits.
Amazon is getting expensive
A company spokesperson told CNBC that it would be testing the price hike for some customers. While this is a move that’s clearly designed to cover increasing costs, it’s also one that may push more would-be customers to sign up for Prime and share part of their monthly income with the ecommerce giant.
Details about the scheme such as which customers are being affected and whether it’s likely to be rolled out permanently are unclear, and Amazon did not immediately respond to our request for more information.
While this is set to be some unwelcome news for many consumers, preventing one-off purchases and encouraging buyers to ship more items together is an environmental win.
Prime continues to be a colossal operation for the company, which has recently expanded its electric vehicle fleet, made its fast delivery options available to more third parties, and even offered low-income businesses to pick up extra shifts delivering Prime parcels during their off-peak hours.
However, the allure of a membership isn’t quite what it once was, and the company risks losing some customers to alternative ecommerce outlets as they become more sustainability-conscious.
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