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Data matters. You don’t need to be a professionally trained futurist to see that a critical driving force in the global economy for the next 10 years will be data exploitation (creation of value with data), data sharing and data protection. (Let that data Exploitation, Sharing and Protection be your ESP.) Executives need to examine what they know and how they think about data.
That’s because data matters, now more than ever. The recent CES in Las Vegas drove this home (even for those of us who only read about it rather than suffering the crush of humanity). If you hadn’t accepted the reality of the internet of things (IoT), you couldn’t escape it at CES 2017. When the IoT becomes dominant, every object will be collecting and sharing data. Smart beds will be sharing data with smart thermostats, smart refrigerators will be sharing data with smart product packaging, and smart hairbrushes will be sharing data with human hair brushers. And everything will be a source of data. Proof, a prototype wearable from Milo Sensors, measures blood alcohol level through your skin. Aspiring baseball superstars can use a virtual batting cage in which they practice against a database of every pitch ever thrown by a particular pitcher.
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