Black Friday Apple deals: live, record-low prices on Airpods, iPads, Apple Watch

On the hunt for some premium tech today? Our Black Friday Apple deals live blog is here to tell you exactly where you need to be shopping to get the best bargain possible on a new iPad, Apple Watch, or pair of AirPods. 

Our team of experts is currently surfacing all the best Black Friday Apple deals as soon as we find them just down below and we've also got plenty of handy buyer's tips to share to help out those in need. Not sure if that price cut is really a deal? We'll help you sort through the winners from the duds over the next few days right here.

So far, Black Friday deals on Apple products have been of surprisingly high quality. In short, we're seeing small but fairly significant discounts on most of the new models and some great close-out options on older iterations. 

There are too many to summarize here, but you'll find a handy at-a-glance overview right at the top of the page with various quick links to various retailers. This is followed by our live updates section, where we're giving pointers and in-depth spotlights on today's recommendations. If you're looking for everything laid out in one full list, head on over to our main Black Friday Apple deals page. 

The best Black Friday Apple deals in the US

• Apple: free gift card worth up to $250 with eligible purchases
• Amazon: lowest prices all year on MacBooks, AirPods, iPads
• Best Buy:  up to $300 off iPad Pro, Macbook, and Apple Watches
• Walmart:  cheap AirPod & Apple Watches, plus iPhones

Top Black Friday Apple deals in the US

• AirPods Pro 2: was $249 now $199 at Amazon
• AirPods Pro (1st Gen): was $169.99 now $159 at Walmart
• AirPods (2nd Gen): was $129 now $79 at Amazon
• AirPods Max: was $549 now $449 at Amazon
• iPhone 14 Plus: $10/mo with new unlimited line at Verizon
• Verizon prepaid: $300 off select iPhones
• iPad 10.2 2021 (64GB): was $329 now $269 at Amazon
• iPad Mini (2021): was $499 now $399 at Amazon
• iPad Air 2022 (64GB): was $599 now $519 at Amazon
• iPad Pro 12.9 (2021): was $1,099 now $799.99 at Best Buy
• MacBook Air (M1): was $999 now $799 at Amazon
• MacBook Air (M2): was $1,199 now $1,049 at Amazon
• MacBook Pro 13 (M2): was $1,299 now $1,249 at Amazon
• MacBook Pro 14 (M1 Pro): was $1,999 now $1,599 at Amazon
• Apple Watch SE (1st Gen): was $279 now $149 at Walmart
• Apple Watch 8 (GPS, 41mm): was $399 now $349 at Amazon
• Apple Watch SE (2022, 40mm): was $249 now $229 at Amazon
• Apple Watch Ultra (49mm): was $799 now $739 at Amazon

The best Black Friday Apple deals in the UK

• Apple UK:  free gift card worth up to £250 with eligible purchases
• Amazon UK: up to £100 off iPhones, Apple Watches, and iPads
• John Lewis: trade-in old tech to get up to £450 off MacBooks, iPads
• Currys: up to £270 off MacBooks, iPads, AirPods, and Apple Watches

Top Black Friday Apple deals in the UK

• AirPods Pro (1st Gen): was £239 now £184 at John Lewis
• AirPods (3rd Gen) w/ Lightning Case: was £179 now £169 at Amazon
• iPhone 14: save up to £300 with a trade-in at John Lewis
• iPad 10.2 (2021): was £369 now £309 at Amazon
• iPad Air (2022): was £1,029 now £869 at Amazon
• iPad Pro 11 (2021): was £1,749 now £1,649 at John Lewis
• MacBook Air M1: was £999 now £877 at Amazon
• MacBook Air M2: was £1,249 now £1,119 at Amazon
• MacBook Pro 14 M1: was £1,899 now £1,725 at Amazon
• Apple Watch Series 8 (GPS): was £429 now £399 at Amazon
• Apple Watch SE 2022 (GPS, 40mm): was £259 now £249 at Amazon
• Apple Watch Series 7: was £369 now £319 at Amazon

Reporting now

Reporting now

Lance Ulanoff

Lance Ulanoff is an award-winning tech journalist, on-air expert, and commentator. Before joining TechRadar, he served as Editor in Chief of Lifewire. Prior to that, he was Chief Correspondent for Mashable where he covered all facets of technology and the intersection of digital and life. Lance is based in NY.

Welcome to our Black Friday Apple deals live blog! Apple doesn't hold a lot of big sales, so you don't want to miss a single Apple-ish, money-saving opportunity.

We've filled this page with up-to-date recommendations, hot takes, and tons of buying advice from our team of experts. 

Our goal is to keep this page spinning throughout today and over the weekend - so definitely bookmark it and keep checking in if you're interested in saving money on your favorite Apple gear.

An absolute bargain ultrabook if you're on a budget

Here we go folks, a Black Friday Apple deal that's offering nearly unbeatable bang for the buck versus the competition – something you don't see every day. We've always been a fan of the older MacBook Air M1 here at TechRadar and right now it's at its lowest price at Amazon US. 

Why do we recommend this older model? Well firstly, while it may not have the most modern design or chip inside, the Apple MacBook Air M1 still really holds up well for 2022 for the vast majority of users. It's lightweight, decently powerful, has excellent battery life, and it's much, much easier on the pocket than the M2 version. 

For context, the M2 version is currently sitting at $1,049 at Amazon US for Black Friday. That's also a record-breaking deal but it's a whopping $350 more than the above listing on the older model. Overall, we'd say the listing on the older model is the better Black Friday MacBook deal of the two for most users. In the UK? Here's the cheapest listing we've found today.

On the surface, this Amazon UK doesn't seem quite as good as the equivalent listing in the US but don't be put off – it's still the lowest price yet in this territory. If you're interested in the Gold color, you'll find that one for £819 today at Amazon, an even lower price versus the more popular Silver version.

Our high-end MacBook pick today

Looking to flash a bit of cash to get something truly special this Black Friday? Our pick for professionals or those in need of some power is this deal from Best Buy on the MacBook Pro 14:

As stated, this $400 price cut at the retailer is the lowest ever price on this relatively in-demand product. While we wouldn't recommend it for everyone due to its price, those who can get the most out of its powerful M1 Pro chip will find a lot to like with this model. 

Everything is top-shelf – from the design to the components – and its access to the usual MacOS suite makes it a perfect pick for creative professionals in particular. It's so good, in fact, that we picked it as our laptop of the year for 2022. 

In the UK? Here's the cheapest price we've found in your region - just know that it's note quite as good of a deal as the above Best Buy listing in the US (it's still the cheapest listing ever, though).

Not the worst way to get a free Apple Watch

The latest Apple Watch deal from AT&T is a 'buy one, get one' offer that gives you a free Apple Watch SE when you buy any other new Apple Watch. That's a brand new Apple Watch SE from this year, not the older model. There are serious strings attached, but even if you back out early, this is still a good deal. 

The Apple Watch SE that you get for 'free' normally costs $299. This deal makes you split the cost over 36 installments, and AT&T makes the payments for you as long as you keep the watch connected to your AT&T cell phone plan. That means AT&T is making 36 payments of around $8.30 a month. 

If you leave early, you owe the rest of those payments. That means you didn't get the watch for 'free,' but you did save some money. If you stay with AT&T for a year, the network has paid $100 of your $299 watch. That's a great discount on a brand new watch. 

Having a connected Apple Watch is especially nice because Apple Pay works with the watch, even when the phone isn't around. You can go for a run and leave your phone behind. You'll still be able to take phone calls, listen to music on your AirPods, and buy a bottle of water at your halfway stop. 

The Apple Watch Series 7 offers serious smartwatch value

The Apple Watch Series 8 may be the newest Apple Watch you can buy, but Apple didn't add much over last year's Watch Series 7. With Black Friday deals taking the Watch 7 price even lower in both the US and UK, it's easier to recommend picking up the older model over the newest wearable.

The only significant upgrade in the Apple Watch 8 is the temperature sensor, a feature of some questionable value to the wider Apple audience. Most folks won't miss it, and we suspect many Watch 8 owners don't even know they have it. There's also a newer Apple chip inside, but it didn't make a significant improvement in battery life, which was our biggest complaint. 

You can find an Apple Watch 8 for $349 right now from Amazon, but Target has an Apple Watch Series 7 for $309.99 for Black Friday, and there isn't a big reason to pay more for a nearly-identical watch. Scroll down for the best Apple Watch 7 deal in the UK. 

In the UK, you can also find the Apple Watch 7 (Product Red) edition for only £299, which equals its lowest-ever price. We've seen this version sell out in the past, so it's well worth picking up today – particularly as it also gives you the smug feeling of knowing that some of its price tag goes to charity.

A great deal on an iPad Pro in the US

Although it's taken a little while for noteworthy iPad deals to take hold this Black Friday, Best Buy is coming in strong by offering the biggest discounts to date on Apple's pro-grade 2021 slates.

The iPad Pro 12.9 (2021) is paired to the most significant deals, with the 128GB and 256GB WiFi-only models up for grabs with a $300 reduction, while the 512GB, 1TB and 2TB models can be had with a substantial $400 off.

Our main gripe about the newer 2022 iPad Pro was that it didn't offer much in the way of innovation over its predecessor, but that's why this is such a great deal, you're still getting one of the best tablets on market.

Verizon won't force you into a contract for great iPhone deals

Take it from our US Editor in Chief, Lance Ulanoff, think carefully before picking up a budget iPhone, if you're planning on serving it up as a gift this season. Deals on more affordable iPhones might appeal to your wallet but no phone family carries more street cred or social status than the iPhone.

In Lance's own words, "money is tight. I know it, but it's hard to put a price on happiness, and avoiding the pain that comes with those disheartened looks from a loved one." As such, instead of finding a modest offer on an aging iPhone 12, ready to be met with disdain from your partner or progeny, see if the below offer can help carry you bank balance to cover the cost of something like an iPhone 14 Pro.

For those in the US, Verizon is here to help, with some of the most potent offers on iPhones both present and past. Perhaps the most intriguing offer isn't one that pushes you into one of the carrier's long-term contracts but is instead the offer of up to $300 on select models (including the iPhone 14 Pro series) for those on Verizon prepaid.

Apple's own Black Friday shopping event started today, so how good are its own offers? They're a slight mixed bag, with most of its recent products not included in the gift card offers (Apple doesn't do discounts, of course). The missing products include the iPhone 14, iPad 10.9 (2022), iPad Pro 12.9 (2022), Airpods (3rd generation), Apple Watch Series 8, Apple TV 4K, HomePod Mini and more.

But! There are some good gift card offers that are well worth checking out – and we now know exactly how they break down across models. I'll be rounding them all up in the next few posts, before digging into the best ones. First up, here's the gift card offers available this year on iPhones and Airpods.

Apple Shopping Event gift cards on iPhones / Airpods
– available until November 28

iPhone 13 / 13 Mini ($50 / £50 gift card)
iPhone 12 ($50 / £50 gift card)
iPhone SE ($50 / £50 gift card)
Airpods Pro (2nd gen) ($50 / £50 gift card)
Airpods (2nd gen) ($25 / £25 gift card)
Airpods (3rd gen) with Lightning Charging Case ($25 / £25 gift card)
AirPods Max ($75 / £75 gift card)

How about Apple's gift card offers on Apple Watch and iPad? Compared to the best Black Friday Apple Watch deals and Black Friday iPad deals from retailers (which you can peruse in both of those round-ups), these are a bit more limited.

If you are looking to buy something else in the Apple Store, then the Apple Watch SE gift card is a good offer. Assuming you were looking to buy something else, it effectively takes the price down to $199 / £209, which undercuts the retailer deals below. But of course, if you're only after an Apple Watch, then the deals further down from Amazon are a better bet.

Apple's Black Friday gift cards on Apple Watch and iPads
– available until November 28

Apple Watch SE ($50 / £50 gift card)
iPad Air (2022) ($50 / £50 gift card)
iPad (9th gen) ($30 / $30 gift card)
iPad Mini ($50 / £50 gift card)

How are the Black Friday deals of Apple's MacBooks and iMacs looking? Understandably, Apple is offering the its biggest free gift cards (from $150 / £150 to $250 / £250) on its laptops and desktop computers, if you buy one directly from the Apple Store between now and the end of November 28. But in many cases, retailer deals are looking better than those gift card offers.

Apple's own deals are directly below, but scroll down and you'll see that some Black Friday deals undercut some of those – even if you consider the gift card to be a discount, which is only really the case if you're definitely looking to buy something else from Apple in the near future.

Apple's Black Friday gift cards on MacBooks and iMac
– available until November 28

MacBook Air (M1) ($150 / £150)
MacBook Air (M2) ($150 / £150)
MacBook Pro 13in (M2) ($200 / £200)
MacBook Pro 14in (M1) ($250 / £250)
MacBook Pro 16in (M1) ($250 / £250)
Mac Mini ($100 / £100)
iMac 24in ($150 / £150)

How do these gift cards compare with retailer deals? In the US, you can get the Apple MacBook Pro 14 (M1 Pro) for only $1,599, which makes it cheaper than Apple's offer minus the gift card. And below that, in the UK the Apple MacBook Air 13-inch (M2, 2022) has been given a cheeky 10% discount that's again likely better value than Apple's gift card offer, unless you definitely see yourself taking your reluctant wallet to the Apple Store sometime soon.

A fine point

You can finally get an Apple Pencil Second Generation for almost the same price as an Apple Pencil First Generation from Apple. Sort of. The Black Friday Deal from Apple is like almost every other deal: a gift card. This means you buy the Apple Pencil for $129, and then Apple hands you a $25 gift card. This takes the price down to $104. Pretty great, right?

Not entirely. The second-generation Apple Pencil is available at a $30 discount at Amazon, which means it costs $99 there and that does match the price of the original Apple Pencil.

This is frustrating on many levels. First, Apple is right to push the Apple Pencil 2. It's so much better than the original iPad drawing and writing implement. Let's start with the design, which is much more pencil-like. It's shorter and has a flat edge so the implement doesn't roll off the table. It charges wirelessly instead of forcing you to remove the rear-end nub and plug the thing into an iPad's charge port. The Apple Pencil to even has gesture-based controls, on the newest iPad Pro 12.9, which supports a feature called hover.

Apple knows this is the best pencil, but instead of recognizing that it could be in step or even beat other retailers on the price, it offers this: a gift card and one that doesn't even save you as much money as you can on Amazon.

The Amazon and Apple deals are below.

Not playing tag

Apple didn't sprinkle Black Friday deals like Cupertino-collected pixie dust on all of its products. Instead, it chose a precious few and left out some no-brainers like HomePod minis and even the put-anywhere-and-track AirTags.

If you're wondering why, the answer is as obvious as the AirTag you have hanging off your backpack.

An AirTag costs $29. That's almost $30 for a single device capable of tracking anything you attach it to around the world. AirTags work by using Apple's own vast network of sold devices (think iPhones) that can detect AirTags and, when they're lost, transmit their location back to the owner. This is all done without sharing personal information or otherwise messing with your privacy. They're not perfect. AirTags have batteries that run out after a year or so, and Apple has had some trouble with people surreptitiously using them to track people (they've done some work to address this, too).

As for why single AirTags or even the $99 four-pack isn't graced with a Black Friday discount, the answer is simple: Apple probably expects you to buy AirTags with the gift cards you get from buying some of its other Black Friday deals. The Apple Pencil 2, which we wrote about earlier comes with a $25 gift card, which just about covers one AirTag. An AirPods Pro 2 will garner you a $50 gift card. Now you've almost covered the cost of two AirTags.

Apple is offering something for free with its AirTags, though it doesn't seem like a Black Friday promotion: you can get free engraving. We suggest, "Let's make a deal."

AirPods 2 hit record-low

We all know this. Apple deals are kinda hard to come by. And, when you do see them, they're not exactly record-breaking. Luckily, retailers like Amazon and Walmart always come to budget-minded Apple lovers' rescue with deals like this on the AirPods 2.

These 2019 headphones hit their record-low at Walmart, touting a $20 Black Friday discount that you'll be hard-pressed to find elsewhere. Yes, these earphones are a bit of an oldie. But, only the hardcore Apple technophiles really care getting about the latests releases. For the rest of the population, this is a terrific deal that even makes for a perfect gift – if you're looking to spend slightly above $50.

Apple Magic Keyboard remains inexplicably expensive

As an Apple Magic Keyboard user, I can say without a doubt that this iPad Air/Pro case-slash-keyboard-slash-mount is a brilliant accessory that remains unrivaled. But, dear god, why is it so expensive? I've been hoping to get the white version since its release, but that $299 price tag is simply too steep for a keyboard case – especially when I've already spend that much on its black version. 

Even with this 17% Black Friday discount at Amazon, it's still pricier than the competition, with its rivals like the Logitech Combo Touch barely even hitting that $200 mark at their regular price. 

We get it, Apple. It's amazing. That keyboard is possibly the best non-mechanical keyboard we've ever used, and that floating mount is incredibly versatile. We also do appreciate the built-in charging port. But, is there any way that we could bring the price down to a more affordable $200 or less?

The rarely discounted Apple AirTag gets a Black Friday discount at Amazon

The Apple AirTag is a Black Friday best-seller thanks to Amazon's discount, which brings the price from $99 down to $79. A great gift idea, the AirTag four-pack can help you track your keys or wallet, just attach the AirTag to anything you don't want to want to lose, and your iPhone will locate the item.

Turn on the TV

Look, you can't rely on Apple for awesome Black Friday Deals, but Amazon is always there to pick up the slack. In this case, we have the lowest price ever on an Apple TV 4K with 64GB of storage.

It's the last generation of Apple TV 4K, which means a slightly slower CPU and a larger chassis, not that we think anyone will notice. We've been using this exact Apple TV 4K for well over a year and we love it. Not just because it is a fast streaming box that delivers high-quality visuals but for the redesigned remote.

It was last year that Apple finally rethought its too-fragile, glass-face Apple TV remote and introduced this mostly aluminum, and quite sturdy, model. Not everyone will love the gesture trackpad button, but we do. The only difference between this remote and the newer Apple TV 4K (2022) edition is that the latter features a USB-C charge port.

The deal is below and if you were thinking that this is the year you go Apple TV, you might want to move fast. The 32GB model sold out quickly.

Get 'em while they're hot

If you didn't believe that Apple's AirPods were a hot holiday item, just take a look at Amazon where the virtual store shelves have been wiped clean of AirPods, leaving this excellent offer as the last Apple earbuds standing.

Apple really raised the bar with Apple AirPods 2 - as we like to call them. The design is almost unchanged, but there's a more powerful chip, the H2, with a billion transistors that does some truly remarkable things with sound suppression. The ANC is so good that it can feel like you're stepping into a soundproof room. I don't mean you can't hear anything, but there's a pressure you initially feel that is reminiscent of that kind of room (if you've ever been in one - we have).

Even the case is improved with a cutout for a lanyard and new microphones that can help you find it when it drops between your couch cushions

They offer great sound, including spatial audio (with supporting content), and are overall one of our favorite gadgets. 

If you want to own one or give a pair to someone else at what appears to be the lowest price you can find, might want to hop on this deal before they're all sold out.

Time to accessorize your new Apple Watch

By now, some of you have already scored an Apple Watch deal. Congrats! Now, it's time to accessories, especially if you're not really loving the band color on the one you got. Apple Watch band deals are often elusive, even during big sale events, which is kinda weird since they're easy purchases (and making them cheaper is an opportunity for users to buy more). But, that's Apple for you.

Luckily, right now, we're seeing some Apple Watch bands getting price cuts on Amazon. There aren't a lot and the discounts aren't massive, but it's good to check them out anyway in case the one you've been eyeing all year is on the list.

The Apple Watch Sport Band (45mm) in Midnight is the one getting the biggest discount, offering an 18% Black Friday Apple deal that knocks $9 off its already affordable price. But, some pricier propositions are getting 10% off as well. 

If all else fails, get an Apple Gift Card

Do not underestimate the thoughtfulness that goes into gifting a gift card. While it might seem like a lazy gift, it's also sending the message to your giftees that you don't want to get the wrong gift, and you're considerate enough to let them pick it themselves. That way, they'll get exactly what they want...

...and when they want it. For example, if right now, there really aren't any good Apple deals that they want to take advantage of, they can simply save that money for when the right deal comes along. See? Thoughtful.

Go on Amazon and grab an Apple gift card now.

But not everyone likes Apple's Black Friday offering…

While Apple Gift Cards are welcome - we'd never turn up our noses at free money - there is an argument that Apple could be a bit more generous. 

Or, as our deals writer Alex Whitelock says, "Personally, we'd much rather get $400 in the pocket rather than a $250 gift card."

After all, the thing with an Apple Gift Card is that you can only use it to get more Apple products - for instance, accessories for the thing you just bought. But if your wallet is a little tighter than usual right now, you'd probably prefer a $50 reduction on the big-ticket item instead. 

It's a curious approach from one of the richest companies in the world, and one that means the best Apple Black Friday deals are almost always to be found outside of the Apple Store. Maybe that will change one day, but don't hold your breath.

They're disappearing

Apple didn't have the best deals on all its gadgets for Black Friday, but for those who did, supplies are running out fast. An iPad mini (2021) that was on sale at Amazon for $399 is gone. That doesn't mean the sale ended, it means Amazon sold out. 

This is happening a lot, There's only one kind of AirPods left and, the 32GB model of Apple TV 4K disappeared earlier today.

One has to wonder, what will the Apple gear deal landscape be like on Cyber Monday? Should we expect a whole new inventory of products and prices or will there be slim pickings? 

We can't tell yet, but keep checking back at TechRadar for updates.

Closing the case

We really do love the iPhone. Look at our reviews of the iPhone 14 Pro, iPhone 14 Pro Max, iPhone 14, and iPhone 14 Plus. Great handsets, with the Pro being the one most of us really want. Do you know what else we want? A case. Every single one of these phones needs and deserves a case.

Are Apple's iPhone durable? To a point, but drop it on the concrete just right and I think you'll be wishing you have a case, too. Apple sells a ton of great MagSafe-compatible cases, but guess what? None of them is on sale today. The best Black Friday iPhone 14 case deals can be found on Amazon.

We scooped up a pair but my personal favorite is the clear case. I like how the iPhone looks and hate that most cases hide all the gleam under silicon or plastic. 

The prices are sub-$40 which is decent, but not amazing. If you take a good look on Amazon, you'll find some cases that can run you well under $20.

The takeaway here: Get a case for your iPhone.